Joey May

"Two hours reading a script is a part of your life you will never get back. 

It's that gnawing realization that drives me to ensuring your time is well spent."


Joey May lives in a suburb just outside of Toronto, Canada with his wife and two young children.

Contact Joey at:

Finding Story

I've been asked, "Where do you get your ideas from?"

Sometimes followed by, "Is it about me?"

Truth is, it just might be.

I had spent years in corporate sales before I committed to putting Story on paper; an opportunity that allowed me to travel extensively throughout many major North American cities and engage with some very interesting characters along the way.
 Airline ticket agents, restaurant staff, and the friendly passerby wanting to frisk my wallet - I'm indebted to them all.  Because it's now, when I get down to the business of writing, that they come back to me in the most unusual ways. 

Ideas never came to me in dreams. That conduit that leads to divine inspiration? I'm still searching for it. And so far, finding a true to life story, that I felt my perspective would add to - hasn't arrived.  I write fiction.

Sifting through snippets of my experiences, with the aim of dream-weaving something whole and entertaining has always been the process. It's then left to imagination, along with a good dose of 'what if' to reach my end goal - chiseled out Story that will entertain a wide audience.

Perhaps there is an untapped minefield of experience hiding in your chosen profession that is waiting to be told?  Maybe you also have the urge to write it down?

Here are five examples of how I took an existing skill-set from corporate sales, and mirrored the similarities towards helping me craft entertaining Story for the screen:

1. What people say isn't always what they mean.
I learned early on that the key to a successful sales meeting is getting an understanding of what the real message is - reading between the lines. Writing great script dialog is no different. Some of the most revealing lines ever written relied on the subtle art of subtext to get their message across without beating it over your head.

2. People do things for a reason.
Within any sales cycle, you are doing yourself and your client a disservice if you can't figure out why they should want to buy what you're pitching.  With good Story, motivation is what drives all your characters to do the interesting things they do, and it's not always for the same reason. 

3. It's not a deal until the ink is dry.
Large deals fall off the rails all the time. Unexpected things come up, or people simply change their minds mid-stream for reasons you may never know. And as with real life, good Story will need a setback or two as well. The false victory is an essential ingredient of plot lines. The rule is: If it's too easy - it's boring. With sales, the
 time to truly celebrate is after the ink has dried. With good Story, it's at the bottom of the third act.

4. You want to keep them interested right to the very end.
Buyer's remorse doesn't only happen in the world of sales, movie goers get it too. So if you are not taking the right steps towards keeping your audience interested along the way, seats will empty. Selling sizzle shouldn't be reserved to your trailer moments. Keep building momentum to the very end.

5. And finally ... deliver what you said you would.
Nothing will kill a career in corporate sales quicker than falling short on your promise to deliver. The same holds true with Story. Whether it's staying true to the genre you presented, or making sure that the guy gets the girl in the end, always give them what they signed up for.

There you have it - my story. A hint of the mechanics that drives the inspiration behind an arrangement of words on a page. So, if you are a corporate sales pro, an aspiring screenwriter - or both, take stock in knowing that nothing beats the experience you already have; just don't be boring.

Thanks for stopping by, and let me leave you with this final thought: The next time you are making your way through a busy airport, or simply having a timeout for coffee at the corner Starbucks, take notice of the quiet guy in the corner with the pleasant smile and gently worn shoes. Because chances are, he's noticing you - for his next story.

All the best,
             Dream it up. Write it down. Tell the world. Repeat.